Foodservice Solutions® Grocerant Guru®, Steven Johnson calls 2019 the
year of ‘partnership’ success has no doubt that McDonald’s ‘Global McDelivery Night’ will
be a big success because it partnered with Uber
Eats and is consumer interactive, participatory while creating incremental
brand electricity.
So, when you order McDonald’s fresh fries
at home on September 19th, 2019 you just might get a free a side of cozy
socks, slippers or, even a sleeved blanket. So, why go out order-in from McDonald’s.
Here is how it works: customers who order
McDelivery with Uber Eats from a participating restaurant on September 19,
starting at 5 PM, will be able to add an item from our McDelivery Night In line
for free, while supplies last. Think loungewear, games and other merchandise.
Order fries at home and they might just come with a side of cozy socks,
slippers or, yes, even a sleeved blanket.
So, in the U.S.? Order McDelivery with
Uber Eats from a participating McDonald’s to receive a limited-edition item
from the McDelivery Night In line on September 19, beginning at 5 p.m. local
time, while supplies last. Find participating restaurants. Sound
simple, it is. That’s food marketing is supposed
to be.
How are you driving new electricity into
your brand? Johnson stated “that in my minds-eye the new electricity must be
very efficient for the supply chain and includes such things as fresh
foods, plant based foods, sampling, toy’s, beer, free stuff, unique
urban clothing, grocerant positioning, fresh food messaging, autonomous
delivery, cashier-less retail, plates, glasses, cash-less payments, digital
hand-held marketing.
All food and beverage retailers to
survive the next generation of retail must embrace the artificial intelligence
revolution while simultaneously embracing fresh food and beverages that
are portable, fresh, with differentiation that is familiar not different. Does your retail path forward look more
like yesterday than tomorrow? Why?
Are
you looking for a new partnership to drive sales? Are you ready for some fresh
ideations? Do your food marketing tactics look more like yesterday that
tomorrow? Visit www.FoodserviceSolutions.us for more information
or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may have the clue you need to propel your
continued success.
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