Consumers are dynamic
not static, when the customer moves, retailers must move as well according to
Foodservice Solutions® Grocerant
Guru®. How consumers eat has evolved dramatically during the past decade.
Today consumer migration has elevated Hand Held, Ready-2-Eat and
Heat-N-Eat fresh prepared Grocerant niche food with portability and it
is projected to continue growing at 6.5% a year until 2026.
Food that is hand-held
with portability is a key driver in the undercurrent of change evolving within
the retail foodservice sector today and a key sales driver at grocery store
delis,’ convenience stores, restaurants, and new non-traditional fresh food
outlets according to Johnson.
Foodservice
Solutions®
Grocerant Guru® Steven Johnson back in the day, identified, quantified and
qualified one of key drivers of change.
What he called ‘The
65 Inch HDTV Syndrome’ simply put consumers like the new big flat screen TV’s
and want to eat in front of and watch Esports, Sports, Movies at home on their big
screen TV’s. That trend by the way has not ebbed.
Foodservice
Solutions® proprietary foodservice innovation template consisting of Build,
Measure, Learn and Repeat to validate the results has helped companies
expand legacy brands beyond previous boundaries with new relevance for
consumers.
Foodservice
Solutions® excels at vertical
brand product positioning, marketing strategy, and business development
specifically identifying, quantifying and qualifying niche opportunity for
global foodservice related activity specifically within the Ready-2-Eat and
Heat-N-Eat fresh prepared food space.
Success does leave
clues and Foodservice Solutions® Five Pillars of Food Marketing when properly
vertically integrated into your brand promise can drive top line growth and
bottom-line profits. Call: 1-253-759-7869 today learn how Foodservice
Solutions® Five P’s can Drive Sales at your Full-Service Restaurant.
Visit: www.FoodserviceSolutions.us if you are interested in learning how Foodservice Solutions® Five P’s of Food Marketing can edify your
retail food brand while creating a platform for consumer convenient meal participation, differentiation and
individualization or you can learn more at: Linkedin.com/in/grocerant/
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