When Kevin
Johnson Starbucks CEO arrived from Microsoft the world was on
notice that Starbucks was about to integrate technology and coffee at the
intersection of the consumer in a big way.
Well, according to Steven Johnson, Grocerant Guru® at
Tacoma, WA based Foodsevice Solutions® they are doing just that.
In one giant step Starbucks, is fast evolving the digital
experience for customers in China by launching voice ordering and delivery
capabilities within Alibaba’s
smart speaker, Tmall
Genie. With that giant partnership
step and technology leap customers can now order their favorite Starbucks
beverages and food simply by using their voice for delivery within 30 minutes.
Leveraging Alibaba’s
on-demand food delivery platform, Ele.me, the voice ordering capabilities for
Starbucks further extend the customer experience within Starbucks digital
ecosystem. Partnerships matter in 2019 according to Johnson and technology
drives customer relevance everywhere.
As regular readers of this blog know, the
launch of the new service marks the one-year anniversary of Starbucks and
Alibaba’s strategic partnership which advances the New Retail infrastructure
and digital power in China — one of the fastest-growing markets in the world
for coffee consumption.
Why is this so important because it
builds on several significant collaborations between the two companies that
enable a seamless Starbucks Experience for Chinese customers, such as
establishing back-of-house kitchens, Star Kitchens, within Alibaba’s Freshippo
supermarkets in China.
Miffy Chen, general manager at Alibaba
A.I. Labs stated “We are thrilled to
provide our cutting-edge Artificial Intelligence technology through Tmall Genie
to serve Starbucks digitally-savvy customers in China,” says which leads the
development of Tmall Genie.”… “Earlier this year, we launched food order and
delivery service through Ele.me in response to our users’ needs for on-demand
local services. We’re excited to introduce an even more diverse and enriched
experience on our platform through Starbucks voice ordering and provide a
direct benefit to Chinese consumers within their daily routine.”
Molly Liu, vice president and general
manager, Digital Ventures, Starbucks China stated “The Starbucks feature through
Alibaba’s Tmall Genie ushers in a new era of digital customer engagement for
Starbucks, leveraging ground-breaking digital technology to create an
unprecedented experience that elevates our connection with customers to new
heights,” “We are focused on ensuring
that Starbucks voice ordering is truly personal, and we look forward to
offering our customers more convenient moments and new opportunities to engage
with Starbucks on a single integrated platform as they move throughout the
day.”
Let’s cut to the chase if you are a
regular reader of this blog you should now know that brands must integrate
technology to maintain and grow customer relevance. How are you planning to do that?
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant/
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