Success does leave clues. When Kwik Trip
announced that it was expanding its delivery range to include the majority of
Madison, Middleton, Monona and Sun Prairie, Wis. It was clear to Steven
Johnson, Grocerant Guru®
at Tacoma, WA based Foodservice Solutions®
consumers migration to Grocerant niche Ready-2-Eat and Heat-N-Eat fresh
prepared food had taken root and elevated another sector of foodservice.
Regular readers of this blog know that this
follows a second expansion to Green Bay and Appleton, Wis., that occurred in
late August. Ready-2-Eat and Heat-N-Eat
grocerant niche fresh prepared food continues to grow in demand, creating new
electricity as consumer from coast to coast are time starved according to
Johnson.
Kwik Trip partnered with EatStreet
as its delivery partner. There is no doubt that this partnership had created
new electricity and excitement around Kwik Trip’s brand and fresh food
offerings.
David Jackson, digital marketing and
loyalty manager for Kwik Trip stated "The response has been overwhelming
from our loyal customers and that meant one thing: We needed to expedite the
launch of delivery at other Kwik Trip locations,".
Matt Howard, EatStreet's CEO and
co-founder stated "It's clear customers want Kwik Trip delivered to their
doorsteps," … "Customers in our hometown of Madison have enjoyed
delivery for dozens of restaurants, and the addition of more Kwik Trip
locations is only going to make it that much better."
Items available for delivery include hot
food and beverages, snacks, energy drinks and more. The EatStreet mobile app is
available in the Apple store and Google Play. Customers can also visit www.eatstreet.com.
How are you driving new electricity into
your brand for consumers? Johnson stated “that in my minds-eye the new electricity
must be very efficient for the supply chain and includes such things as fresh
foods, plant based foods, sampling, toy’s, beer, free stuff, unique
urban clothing, grocerant positioning, fresh food messaging, autonomous
delivery, cashier-less retail, plates, glasses, cash-less payments, digital
hand-held marketing.
All food and beverage retailers to
survive the next generation of retail must embrace the artificial intelligence
revolution while simultaneously embracing fresh food and beverages that
are portable, fresh, with differentiation that is familiar not different. Does your retail path forward look more
like yesterday than tomorrow? Why?
Looking for
success clues of your own? Foodservice Solutions® specializes in
outsourced food marketing and business development ideations. We can help you
identify, quantify and qualify additional food retail segment opportunities,
technology, or a new menu product segment. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant
No comments:
Post a Comment