Once again success does leave clues Casey's
General Stores Inc. is looking to the forward building on it’s growth strength a
fresh food focus according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
So, Casey's new location in Belton, Mo.,
will serve as the c-store new store prototype. It will feature a bigger
full-service kitchen, expanded menu and more seating. The new store will be
double the size of many their current c-stores.
Megan Elfers, Casey's vice president of
marketing and advertising stated "As much as possible, Casey's looks at
what the community needs, the amount of space we are able to secure for a site,
as well as sales and operational considerations to inform store format,"
Regular readers of this blog know that Casey's
operates more than 2,100 convenience stores in 16 states and when Casey’s
introduced pizza food sales took off. Success does leave clues and as Casey’s elevates
fresh food offerings customer will follow according to our Grocerant Guru®.
Is your brand evolving?
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant
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