Consumers are dynamic not static according to Steven Johnson, Grocerant Guru®
at Tacoma, Washington based Foodservice Solutions®. The halo of ‘better-4-you’ that consumers
place around Whole Foods continues to
expand customer relevance creating new electricity for both Whole Foods and Snap Kitchen according to Johnson.
When Snap Kitchen announced its
partnership with Whole Foods Market to launch Snap Kitchen's fresh, ready-2-eat
meals in select stores throughout the Southwest region, regular readers of this
blog asked if that meant Amazon Go would
start selling Ready-2-Eat Snap Kitchen Meals as well.
Currently, Snap Kitchen meals are available
for purchase only in all six Whole Foods Market stores in Austin, Texas,
where both companies are headquartered. Regular readers of this blog
know that between 4:00PM and 7:00PM its crowded at all Whole Foods particularly
in the fresh prepared food section as consumers continue migrating too
grocerant niche fresh prepared food as the answer to the age-old question,
‘What’s for Dinner’.
Jon Carter, CEO at Snap Kitchen stated “Whole
Foods Market was an early pioneer in changing the way consumers look at real
food, mindful eating and healthy living," … "Similarly, our mission
has always been to help improve the lives of others by making it easy to eat
healthy, delicious meals made from well-sourced ingredients, with options to
meet a variety of lifestyles and nutrition goals."
Expanding meal options Snap Kitchen's new
lineup offered at Whole Foods Market stores features 35 fresh prepared meals
and beverages, including plant-based offerings suitable for vegetarians and
seafood-based meals—all of which are made without gluten and color-coded by
lifestyle category, including vegan, keto, Whole30, and paleo.
Jessica Johnson, regional vice president
of the Southwest region at Whole Foods Market stated “We understand people are
busier than ever these days and we're excited to offer a new healthy line of
ready-to-eat meal options that meet our high-quality standards and meet the
need of our customers,"
Battle for Share of Stomach
Focused on grocerant niche fresh fast
foods that are ‘better-4-you’ Snap Kitchen meals are made fresh daily, never
frozen, and do not contain any gluten, antibiotics, added hormones, or
artificial preservatives, flavors or colors. Additionally, Snap Kitchen uses
compostable containers with recyclable lids to help reduce
waste.
Carter continued "We couldn't be
more thrilled to partner with such an iconic name that is essentially
synonymous with healthy living and eating," …"This is a unique
opportunity to grow Snap Kitchen's retail footprint on a significant scale and
also introduce our nutrient-packed meals to a new set of health-conscious
shoppers seeking a happy, healthy lifestyle." Consumers are
dynamic not static how is your brand keeping up with consumer demand for fresh
fast food?
Johnson stated “that in my minds-eye the
new electricity must be very efficient for the supply chain and includes such
things as fresh foods, plant based
foods, sampling, toy’s, beer,
developing brands, unique urban clothing, grocerant positioning, fresh
food messaging, autonomous delivery, cashier-less retail, plates, glasses,
cash-less payments, digital hand-held marketing.
All food and beverage retailers to
survive the next generation of retail must embrace the artificial intelligence
revolution while simultaneously embracing fresh food and beverages that
are portable, fresh, with differentiation that is familiar not different. Does your retail path forward look more
like yesterday than tomorrow? Why?
Foodservice
Solutions® team is here to help you drive top line sales and bottom-line
profits. Are you looking a customer ahead?
Visit www.FoodserviceSolutions.us for more information
or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may the clue you need to propel your continued
success.
More on Whole Foods dynamic focus Tomorrow
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