When the top 50 food retailers were recently surveyed of “ those that sell
prepared foods (36 chains) more than 80 percent of them already possess
nutrition information for some of those foods. Nearly 80 percent of the
retailers also employ registered dietitians, either at the corporate level or
in individual stores. In other words, supermarkets are already well-equipped to
comply with the calorie labeling provisions included in the 2010 health care
reform law.” With digital menu boards providing brand messaging and calorie
information will consumer assume restaurant quality as well?
The study was conducted by Center for Science in the Public Interest. In
addition it found that “the convenience-store giant 7-Eleven…the chain, which
sells hot pizza slices, chicken tenders, nachos, burritos, and other foods,
also has nutrition information for most of those items.” Digital menu boards within 7 Eleven could
tell a story, build the brand and elevate the new 7 Eleven fresh food offering
in the mind’s eye of the consumer. The
ready-2-eat and heat-N-eat fresh and prepared food space is rapidly expanding
quality points of fresh food distribution.
Consumers are dynamic, not static. Legacy
chain restaurants and food retailers must be mindful of the undercurrents of
food migration marketing and the successful steps utilized by nontraditional
fresh food retailers to capture a larger “share of stomach”.
Foodservice
Solutions® specializes in outsourced business development. We can help you
identify, quantify and qualify additional food retail segment opportunities or
a brand leveraging integration strategy. Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche visit
Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or
twitter.com/grocerant
Informative content! This blog provides nice information about digital restaurant menu. Keep posting.
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