The success of ready-2-eat and heat-N-eat fresh prepared food has been documented,
talked about and written about for one reason of late. It is driving top line sales and bottom line
profits within existing points of distribution and more importantly at
non-traditional points of fresh food distribution garnering share from legacy
food retailers.
Is your food company prepared to succeed in 2013, 2014 … 2020? Here are
some of the advantages to entering or expanding your business within the
grocerant niche:
Exposure to more
customers and all Sides of the Food Business
Most large food retailers, big
companies, have a narrow focus. That has worked for 50 years. They have honed their brand and supply chain.
They have set and defined boundaries, and it is difficult to get outside of
them. Time and technology have redefined the consumer playing field. Your brand must become dynamic again or risk
losing consumer relevance. There is a huge opportunity for share of market if
you elect to evolve you brand with migrating fresh food consumers.
People Reward
Potential
Large food retailers typically pay more
at the C-level, and are seen as stable employment currencies (not-taking
risk). However the grocerant niche when
vertically integrated into an existing brand creates a new level of excitement
within the entire company. When sales
grow, the opportunity for advancement expands, building team momentum,
excitement explodes like a wildfire.
Customers can feel the proactive positive buzz from employees. Doing
nothing Boring Doing Something Soaring.
Proactive Change is
Exposure to Success
Change is incredibly dynamic, consumer
focused changed is contagious. Change evolves and will go through a bell curve,
and you see the whole thing step by step when you vertically integrate change
into brand and consumer values. If not integrated you do not really get to
escape the velocity of the event, but change is exciting nonetheless and
customers will still follow.
Impacting Consumer Relevance Means
Thriving not Simply Staying Alive
Are you going to tangibly impact your
company or maintain the status quo? Today like never before companies have the
ability to evolving a brand at a speed not seen since your company was a
start-up. What impact are you going to have on your company? There is a
difference between the work you do and the impact you have. Fresh Food retailing is evolving at break
neck speed. Is your brand evolving fast?
Spin Out, Spin Off or
Springboard to more Profitability
If you do nothing but wait, watch or
blame the economy you are very likely to simply spin out of control. Redefining
your brand with consumer relevance will position you too either create a
positive spin off or springboard to the next level. Legacy organizations need to be mindful that
springboards do great things for your organization, your team and your
shareholders.
Success
Does Leave Clues and Foodservice Solutions® is clue # 1
LTO’s can drive top line sales and
bottom line profits while taking you in a new direction. Are your LTO’s leading your brand, testing
your brand or simply copy-cat marketing tactics absent strategy?
Since 1991 Foodservice Solutions® a Tacoma, WA based
retail foodservice consultancy has been the global leader in the Grocerant
niche. For product or brand positioning assistance contact via:
grocerant@q.com, the
Grocerant LinkedIn page or on Facebook at Steven Johnson, BING / GOOGLE: Steven
Johnson Grocerants or Grocerant
on Twitter
No comments:
Post a Comment