Baby boomers continue to drive sales of new grocerant food products,
demographic shifts particularly empty nesters living longer and living is
smaller family units than ever before will continue to drive change for years
to come. Ready-2-eat and Heat-N-eat fresh prepared food is booming.
Richard
Cope was quoted saying “as people are working longer into retirement, there is
a greater need for products geared towards vitality and health in a more senior
workforce. “At the moment energy drinks, foods and snacks are marketed
towards the youth market,” he said, “but they will become more about
getting people through the day at an older age.”
We are entering a new era in food retailing. This new era is the era of the grocerant
niche. It is bringing new products while creating new avenues of fresh food
distribution. Men are increasingly
shopping for the family looking at products for the first time or for new
products that either cater to traditional male preferences or new family
focused products.
Cope wonders “While retailers may presume they are
pitching to women shopping for families, Cope questions whether there is a need
for more masculine takes on health and value.
Times are evolving and the grocerant niche is leading the pack in fresh
prepared foodservice.
Ready-2-eat and Heat-N-eat fresh prepared food that can be portable is
now being sold at traditional restaurants, grocery stores, drug stores,
C-stores and dollar stores. Blend in new avenues food of distribution, with
traditional products packaged with a “twist” and your company can witness sales
success.
Outside eyes can deliver top line sales
and bottom line profits. Invite Foodservice Solutions® to provide brand and product positioning
assistance or a grocerant program assessment. Since 1991
Foodservice Solutions® of Tacoma, WA has been the global leader in the
Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® visit http://www.linkedin.com/in/grocerant or twitter.com/grocerant
No comments:
Post a Comment