McDonalds sales drop was in part because of the lingering effects of the
great recession continue. Europe is now
officially re-entering recession and Americans wonder if congress will step up
and keep us away from a double dip recession. Rigged austerity did not help
prevent the double dip in the Euro Zone; let’s hope congress will back stop the
US with an incremental step approach rather than austerity. The focus should beon getting people back to
work.. With 47+ million people on Food Stamps many Americans continue to aspire
simply to take the family out to McDonalds once a month rather than cook at
home.
In a recent report conducted by upscale dinning guide Zagat Surveyors found even the high end was cutting back the study found “cooking at home an average of 7 meals per week, outpacing the average number of meals they eat/take out (6.1) – a trend that has been building since the Great Recession. Dining in restaurants dropped from an average of 3.4 times per week in 2008 to 3.1 in 2011, however, meals out are inching back to 3.2 this year. The average number of times each surveyor visited the restaurant they voted on before the recession was 12.1 – which dipped to 9.3 in 2011 and increased to 9.8 this year.”
In a recent report conducted by upscale dinning guide Zagat Surveyors found even the high end was cutting back the study found “cooking at home an average of 7 meals per week, outpacing the average number of meals they eat/take out (6.1) – a trend that has been building since the Great Recession. Dining in restaurants dropped from an average of 3.4 times per week in 2008 to 3.1 in 2011, however, meals out are inching back to 3.2 this year. The average number of times each surveyor visited the restaurant they voted on before the recession was 12.1 – which dipped to 9.3 in 2011 and increased to 9.8 this year.”
Most Americans assemble a meal for the holiday utilizing cook from scratch
items and favorites items prepared from restaurants like Shari’s or Village
Inn’s Pie’s or a Cajun Turkey from Popeye’s to complement and continue family
traditions. Whole Foods, Kroger and Safeway each offer complete prepared meals
from their deli departments for home.
Grocery store prepared meals too are aspirational for the 47+ million
Americans on Food Stamps. Is it time to
extend the availability of the SANP program too prepared food from the
Deli? It has to be less expensive for a
single person to buy a single portion of potato salad or coleslaw than make it
for themselves. What about the 7.5% of
seniors on Food Stamps a Dollar Burger and Dollar Hot Coffee would be a real
help and break if they were allowed to utilize McDonalds while on SNAP. We hope
all Americans can enjoy complete Holiday Meal.
We support Food Parity for America.
Interested
in learning how Foodservice Solutions 5P’s of Food Marketing can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and
individualization contact us via Email us at: grocerant@q.com or visit
Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or
twitter.com/grocerant
No comments:
Post a Comment