Safeway wants you to watch your 65 inch HDTV while they cook Thanksgiving Dinner.

Safeway grocery stores say let us cook Thanksgiving Dinner. Are the relatives looking for somewhere to watch the parade, football games or simply want you to go shopping with them? Do you prefer to watch football over cooking dinner?  Well you are not alone.  Safeway again this year has the solution.  They want to cook you holiday meal no matter what you want from Turkey, Ham or Prime Rib they a complete package just for you.  So relax and enjoy the holiday without cooking. The ready-2-eat and heat-N-eat grocerant niche is booming and Safeway is part of it.

Turkey Dinner
10-12 lbs. Serves 6-8
• Stuffing, 2lbs
• Creamy Mashed Potatoes, 3lbs.
• Homestyle Turkey Gravy, 24-oz.
• Holiday Cranberry Sauce, 15-oz.
• Dinner Rolls, 1 Dozen
• 8” Pumpkin Pie

Spiral Ham Dinner
7-7.5 lbs. Serves 6-8
• Scalloped Potatoes Au Gratin, 2.5 lbs
• Corn Medley, 2 lbs.
• Green Bean Casserole, 2lbs.
• Dinner Rolls, 1 Dozen
• 8” Apple Pie

Prime Rib Dinner
4 lbs. Serves 4-5
• Scalloped Potatoes Au Gratin, 2.5 lbs.
• Corn Medley, 2 lbs
• Green Bean Casserole, 2 lbs.
• Dinner Rolls, 1 Dozen
• 8” Apple Pie

The skill-set and the desire to cook from scratch today is diminishing rapidly.  While food consumers are a highly fragmented group there are universal commonalities creating channel disruptions. Today it is all about the consumer buying the food they want prepared with the flavor profile of personal preference as mix and match meal components.  Safeway is one company trying to fill the home cook skill-set gap. Providing a time saving options, while enabling consumer to retain the tradition of a home cooked meal.

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization contact us via Email us at: grocerant@q.com or visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant