When 4 PM rolls
around most Americans start wondering what am I going to have for dinner and
very, very few will even entertain the idea of cooking from scratch. Most
people don’t have a clue what they want let alone what is for dinner. At least
that is what research has shown over the past several years. At 4 PM it’s time
to turn up the competition between Supermarkets, Grocery Stores, Convenience
Stores and Restaurants.
The grocerant
sector filled fresh prepared ready-2-eat and heat-N-eat food is booming.
Grocery stores tout rapidly growing Take Out or Take Away foods that are fresh
prepared restaurant quality. 7 Eleven is slowly rolling away from the roller
grill and into fresh prepared consumer focused ready-2-eat and heat-N-eat food.
Grocery Stores
and Supermarkets are pushing the high margin prepared portable food section all
the while Convenience Stores are bundling and pricing ready-2-eat or heat-N-eat
food extremely competitively. Whole Foods hot food stations are thriving all
around the country.
Restaurateurs
are packaging, bundling and marketing Take Away and To Go food better than
ever. The consumer focused on menu selection, portion size and price have
responded nicely to these new restaurant offerings and customer counts are
growing again. Subway is now entering breakfast in a big way with better for
you products.
Here at
Foodservice Solutions® we specialize in understanding successful bundling of
fresh prepared ready-2-eat and heat-N-eat food. It is the increasing margins
and growing sales that are attracting restaurateurs, grocery stores and
convenience stores into this sector.
These my
friends are the good times. Bundled meal components are changing and evolving
by region and family size. If you would like a strategic grocerant program
assessment or a grocerant tour we can arrange them for you, your group, by
niche, city or country.
Since 1991 Foodservice Solutions® a Tacoma, WA based
retail foodservice consultancy has been the global leader in the Grocerant
niche. For product or brand positioning assistance contact Steven Johnson or the
Grocerant LinkedIn page or on Facebook at Steven Johnson, BING / GOOGLE: Steven
Johnson Grocerants or Grocerant
on Twitter
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