Foodservice Solutions® Grocerant Guru Steven Johnson has documented,
followed and detailed fresh food sales success in non-traditional food channels
since 1991. “Brown-bag Boredom” is a
great way to describe universal commonalities driving food consumer migration
from cook at home, to restaurant visits now a focus on non-tra
ditional avenues
of fresh food distribution. In new research by Ipsos Loyalty on behalf of Tim
Horton’s found that Canadians are just like Americans just south of the
border. Here is what the Ipsos poll
revealed:
Canadians use their allotted lunch time as a midday catch-up, with 30 per
cent of the respondents saying they like to socialize with friends and
colleagues over a quick noon-time bite.
Nearly 40 per cent of Canadians eat out for lunch in a given month
Forty-seven per cent of those who bring their lunch at least sometimes wished they had gone out to eat instead and nearly 20%percent actually do ditch their brown bag and eat out instead
Sixty per cent are in search of a hot lunch, with men ranking this as 10 percent more important than women
Women (44%) are nearly 10 per cent more likely than men (35%) to head out for lunch in order to satisfy a craving
Two-thirds (68%) of those who eat out are hustling to eat in thirty minutes or less
Consumers want to go out! However they continue to be “time-starved and are looking for a hot and hearty lunch, something that is beyond the ordinary," explains Donna Finelli, Vice President Food Marketing, Tim Hortons.” Ready-2-eat and heat-N-eat food options need to be different, exciting and extend the flavor profile of day-2-day foods in-order to entice consumer trial.
Tim Hortons focus on ready-2-eat fresh prepared food is intent on expanding
menu options by day-part to edify current customer and garner additional
customers. Restaurants need research to
understand the customers are dynamic not static. Moving with consumers is a key to on-going
success. The grocerant niche continues
to boom in large part because food retailers are allowing their brand to
evolve. Is your brand evolving as fast as consumer are?
Foodservice
Solutions® specializes in outsourced business development. We can help you
identify, quantify and qualify additional food retail segment opportunities or
a brand leveraging integration strategy. Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche visit
Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or
twitter.com/grocerant
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