When
thinking of ready-2-eat and heat-N-eat fresh prepared food clearly both global
food retailers Burger King and Domino’s Pizza are top of mind. There is a reason for that. Each continues to expanding their brand
relevance with today’s dynamic consumers.
Domino’s
Pizza developed a partnership with an independent film entertainment studio to
deliver movies with pizza through a new “Domino’s Pizza Box Office”
service. Domino’s customers can now
order a movie and pizza online via Domino’s website in the United Kingdom. We have written a lot about our new digital
onmichannel retail world of late and this is a perfect example of a company
that understands how transformative these times are within the retail food
space.
Burger
King leveraging innovative technology is expanding fresh prepared “Burger
King Meals” delivery service that has been in test for some time into
the Miami, Florida market. This expands
the test into one of Burger Kings leading markets expanding non-traditional
avenues of distribution is a another key to success within the omnichannel
retail world. Burger Kings has found
success with its Whopper Bar as well.
These non-traditional avenues of fresh prepared food distribution are
key elements in the every expanding grocerant niche. Food retailers all should be mindful of the
success that can be found when companies leverage Foodservice Solutions® 5P’s
of food marketing.
Interested
in learning how the 5P’s of Food Marketing can edify your retail food brand
while creating a platform for consumer convenient meal participation, differentiation
and individualization contact us via Email us at: grocerant@q.com or visit
Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or
twitter.com/grocerant
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