The grocerant niche is a food focused platform for consumer meal customization. Filled with ready-2-eat and heat-N-eat fresh prepared food. It’s the solution that is evolving across many retail food platforms empowering the consumer, simplifying the meal process while saving time starved consumer both time and money. Chain Restaurants, Convenience Stores, Grocery Stores and Chain Drug Stores are all offering meal component options.
Consumers are responding positively, one of the most successful elements is bundling of the meal components with a “better for you” focus. It’s a mix and match product driven niche that is very empowering for the consumer. Consumer’s select by meal occasion what “better for you” attribute they want. It can be fresh hamburger, low salt, cooked to order, or green packaging, then they bundle it into a customized meal for home consumption.
Don’t discount the value of consumer choice or limit the world of “better for you”. Mix and match of small portion, fresh products, green packaging is making meal time a time of convenient meal participation, differentiation and individualization. The meal component can come from a restaurant, drug store, grocery store or convenience store.
Today you can find retail foodservice outlets that don’t offer seated dining rather they utilize call ahead and take-away or delivery only business template blending the benefits of different segments. In fact, according to a 2011 survey done by the National Restaurant Association, nearly half (47 percent) of adults said they would be likely to use a home delivery option if it was offered by a full-service restaurant.
In the same survey, more than one-third of adults (37 percent) agreed that purchasing meals from restaurants, take-out and delivery places make them more productive in their day-to-day lives. The grocerant niche is consumer driven and garnering share of stomach from legacy retailers.
Simply look at the retail foodservice growth and sales leaders of today. Trader Joe’s, Chipotle Mexican Grill, Five Guys Burgers & Fries, 7 Eleven are all growth leaders. Trader Joe’s leads in sales per square foot at over $1,750 per Sq Ft. Chipotle, Five Guys and 7 Eleven are all growing units and garnering share of stomach from everyone else. All are members of the grocerant niche.
Mix and Match better for you food components continue to drive top line retail growth. Regular readers of this blog know customization is a key element within meal planning. Bundled meal components allowing and promoting consumer choice are critical elements for a successful sales within foodservice. Meal time is now becoming a time of convenient meal participation, with differentiation and individualization for the entire family.
In a study conducted by Technomic for American Express, they found that “four out of five consumers (82%) report that it is somewhat or extremely important that they be able customize their meals at sandwich-specific LSRs (limited service restaurants) chains such as Subway have built their reputation on.
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization contact us via Email us at: email@example.com or visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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