The grocerant niche is a food focused
platform for consumer meal customization. Filled with ready-2-eat and
heat-N-eat fresh prepared food. It’s the
solution that is evolving across many retail food platforms empowering the
consumer, simplifying the meal process while saving time starved consumer both
time and money. Chain Restaurants, Convenience Stores, Grocery Stores and Chain
Drug Stores are all offering meal component options.
Consumers are responding positively,
one of the most successful elements is bundling of the meal components with a
“better for you” focus. It’s a mix and
match product driven niche that is very empowering for the consumer. Consumer’s select by meal occasion what
“better for you” attribute they want. It
can be fresh hamburger, low salt, cooked to order, or green packaging, then
they bundle it into a customized meal for home consumption.
Don’t discount the value of consumer
choice or limit the world of “better for you”.
Mix and match of small portion, fresh products, green packaging is
making meal time a time of convenient
meal participation, differentiation
and individualization. The meal component can come from a restaurant, drug
store, grocery store or convenience store.
Today you can find retail foodservice
outlets that don’t offer seated dining rather they utilize call ahead and
take-away or delivery only business template blending the benefits of different
segments. In fact, according to a 2011 survey done by the National Restaurant
Association, nearly half (47 percent) of adults said they would be likely to
use a home delivery option if it was offered by a full-service restaurant.
In the same survey, more than one-third
of adults (37 percent) agreed that purchasing meals from restaurants,
take-out and delivery places make them more productive in their day-to-day
lives. The grocerant niche is consumer driven and garnering share of stomach
from legacy retailers.
Simply look at the retail foodservice growth and sales leaders of
today. Trader Joe’s, Chipotle Mexican Grill, Five Guys Burgers &
Fries, 7 Eleven are all growth leaders.
Trader Joe’s leads in sales per square foot at over $1,750 per Sq Ft.
Chipotle, Five Guys and 7 Eleven are all growing units and garnering share of
stomach from everyone else. All are
members of the grocerant niche.
Mix
and Match better for you food components continue to drive top line retail
growth. Regular readers of this blog know customization is a key element within
meal planning. Bundled meal components allowing and promoting consumer choice
are critical elements for a successful sales within foodservice. Meal time is now becoming a time of convenient
meal participation, with differentiation and individualization for
the entire family.
In a study conducted by Technomic for
American Express, they found that “four out of five consumers (82%) report that
it is somewhat or extremely important that they be able customize their meals
at sandwich-specific LSRs (limited service restaurants) chains such as Subway
have built their reputation on.
Interested
in learning how Foodservice Solutions 5P’s of Food Marketing can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and
individualization contact us via Email us at: grocerant@q.com or visit
Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or
twitter.com/grocerant
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