Restaurant customers
are dynamic not static and Hilton Worldwide knows it as well as anyone. Hilton recently completed survey of 22,000
guest, owners and operators to learn how people eat at home could be leveraged
into how they would eat on the road.
Beth Scott, vice
president of food and beverage for Hilton Worldwide concepts stated as a result
of the survey “we decided to
reinvent the hotel dining model to better serve the needs, wants and lifestyle
of our customers.” Scott then developed three new concepts that will debut
around the world in 2013. The concepts
are: Herb n’ Kitchen, Made Market and Brickstones Grill.
Each of the concepts is designed at addressing the fact that hotel
guess spend less time in fine dining restaurants and are opting more and more
for quick and convenient items instead.
Herb n’ Kitchen, was
developed for Hilton Hotels and Resorts it “infuses gourmet items into a retail
experience and gives guests a transparent view of the kitchen. Additionally,
the self-service model offers hotels flexibility to transition from lunch to
dinner and may include a variety of options from a live-action station to
made-to-order or pre-made salads and sandwiches or the bar and barista zone,
depending on location.”
Made Market, a
concept developed for DoubleTree by Hilton will be an “all-day eatery combines
the ease of a market with the allure of a brick oven gastro pub. Made Market
will offer fresh coffee and pastries to a pint of artisan beer it will have a
ready-2-eat or ready-2-go option.
Brickstones
Grill targeting Embassy Suites brand
“offers a contemporary experience that seamlessly transitions cooked-to-order
breakfast to a-la-carte for lunch or dinner…it will feature American dishes,
served in single or family portions, created within the iconic brick pizza
oven, open pit grill and rotisserie. Again
many items will be available for room deliver or take-away.
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