Dickey’s Barbecue Pit is one of the best chain
restaurants at expanding the brand into the ready-2-eat and heat-N-eat grocerant
niche. Dickey’s sells lunch boxes to go, has an outstanding catering program
and continues to expand its line of rubs and sauces.
Understanding the value of extending the brand
Dickey’s has now opened a “Smokin' Hot Branded Merchandise Site”. Dickey’s is “the
world's largest barbecue franchise, Dickey's Barbecue has a loyal following of
barbecue fans looking to turn up the heat on their holiday shopping. Just in
time for Cyber Monday, the Texas-based chain is introducing branded memorabilia
such as T-shirts, caps, cookbooks, and Dickey's famous Rib Rub on Dickeys.com. “
Building
top line sales and bottom line profits while building top of mind awareness is
positioning Dickey’s with contemporary relevance with today’s consumer. Roland
Dickey, Jr., president of Dickey's Barbecue Restaurants, Inc. "Dickey's
has become so much more than just a recognizable brand, we hold memories for
many people. Now, we can also offer cool holiday gifts for all those resident
grill masters in the family."
Customers are dynamic not
static Dickey stated "Many people grew up having family dinners and good
times at Dickey's and they want a piece of that nostalgia to take home,"
said Dickey. "The retail end of the business is something we're looking
forward to sharing with our customers." Extending you brand is more
important and relevant today than ever before.
Are you extending your brand or over protective of it?
Interested
in learning how Foodservice Solutions 5P’s of Food Marketing can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and
individualization contact us via Email us at: grocerant@q.com or visit
Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or
twitter.com/grocerant
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