Food Marketers Heads-Up; E-commerce sales rise 17.4% on Thanksgiving Day

Many restaurants offered ready-2-eat and heat-N-eat full meal options for consumers this year. We now know that U.S. e-commerce sales on Thanksgiving Day were up 17.4% versus Thanksgiving 2011, according to IBM, Internet Retailer reported Nov. 23, 2012. 

Food marketers here is where your customers are coming from according to IBM, Internet Retailer “One-fourth of traffic to retail websites originated from smartphones and tablets” that was up 66% from a year ago.  Mobile devices also accounted for 18% of purchases, a 65% jump from a year earlier. Cleary if the trend is your friend in food mobile and the internet continue to be the wave of today and tomorrow.

Traffic from iPads alone accounted for 10.7% of traffic, followed by the iPhone at 9.1% and Android phones at 5.8%.  Do you have consumer relevant mobile sales building tools in your Marketing Tool Kit?

There are many universal commonalities retail food consumers have, from those commonalities the team at Foodservice Solutions developed The 5’P’s of Food Marketing they are:

Product

Packaging

Placement

Portability

                                                                               Price

Foodservice Solutions has Mobile Marketing tools you can leverage for your success. If you are interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization contact us via this blog or Email us at: grocerant@q.com