Subway is in the middle of the grocerant niche; with ready-2-eat fresh and prepared food. Subway can continue building new units because they continue to build per-unit sales. Consumers are looking for new products, new packaging and time saving options in ready-2-eat and heat-N-eat fresh prepared food. They are attracted by the fresh focus; new portion size, price points, and interactive participatory aspect of Subway.
The price, value, service equilibrium is resetting for Restaurants, Convenience stores and fresh prepared food in grocery stores. The wildly successful Subway $5.00 foot-long stated it. The QSR value focused $1.00 menu propelled. Now Walgreens, 7 Eleven, Target, Amazon are all selling fresh food and prepared meal components. Dollar stores are entering the crowed space and the consumer is going to win.
All retail food sectors have noticed a discontinuity in consumer food shopping behavior and all are fighting for share of stomach. Contributing to this displacement is a focus on short term market metrics particularly price and away from the consumer. Which in turn has caused a loss is consumer traffic for those with their eye off the consumer. There are other attributes that are much more important to the consumer, yet many don’t take time to look. Want to know more? Contact Foodservice Solutions.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy. Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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