The world’s largest convenience store chain is a
global growth machine, building top line sales, bottom line profits with retail
outlets focusing on its own branded fresh prepared food rather than gasoline.
From Tampa, FL to Tacoma, WA 7 Eleven is building / opening nearly as many new
units without gas, but with a focus on 7 Eleven private label branded food
offerings.
7 Eleven understand that consumers are time-starved
and simply want to get in and out of the store quickly. Consumer recognize and
trust 7 Elevens branded food, like the convenient locations, extended hours of
operation, one-stop shopping, grab-and-go foodservice.
With the
growth of the grocerant niche 7 Eleven has proven that it continues to be with
consumers jumping the curb into the grocerant with new fresh and prepared
ready-2-eat and heat-N-eat meal options. 7 Eleven has offered fresh, prepared
foods for years, it is only over the 4 years has fresh food accelerated its
success. 7 Eleven has transitioned from
a convenience stores that focused on gas too attract consumers to a grocerant /
restaurant that may or may not to sell gas.
Interested
in learning how Foodservice Solutions 5P’s of Food Marketing can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and
individualization contact us via Email us at: grocerant@q.com or visit
Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or
twitter.com/grocerant
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