Saturday, November 17, 2012

Cracker Barrel Old Country Store Expanding Branded Points of Distribution.

Cracker Barrel is leveraging the value of its brand entering the grocerant niche.  Ready-2-eat and heat-N-eat fresh and prepared food continues to grow in popularity. Restaurants must understand that our onmichannel retail word expands sale opportunities.

John Morrell Food Group, a subsidiary of Smithfield Foods  and Cracker Barrel Old Country Stores  have entered into a licensing agreement.  That agreement will create a platform for Cracker Barrel products to be available in grocery stores and mass merchandisers within the US.

Carefully carving out its own niche Cracker Barrel will sell “ham, bacon, assorted lunch meats, glazes, jerky and summer sausage at retail outlets”.  This will be the first step in the multi-year contract with John Morrell. Sandra Cochran, Cracker Barrel chief executive officer stated "We welcome this opportunity to extend our brand beyond our physical stores, which is one component of our strategic plan which also includes enhancing our operating core and expanding our footprint by adding additional stores."

Success does leave clues and creating an integrated brand marketing messaging strategy that includes new points of distribution within the grocerant niche is critical in our onmichannel retail world is one clue.  Integrating Foodservice Solutions® 5 P’s of food marketing into the overall strategy is another.
Interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization contact us via Email us at: or visit Johnson, or

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