Home is where you rest, nest and renew but not where you cook. It also may
be where the heart is but not the food. In research completed on ready-2-eat
fresh prepared fast food conducted by Sandelman & Associates; Sandelman
found found “34 percent of the population in Dallas patronized a quick-service
restaurant 20 or more times a month, making it the No. 1 market for incidence
of super-heavy fast-food users in the United States.”
34 percent eating 20 or more times are month stunning numbers even
Foodservice Solutions® Grocerant Guru Steven Johnson. Regular readers of this blog know we have
been tracking the sharp rise in the ready-2-eat and heat-N-eat grocerant niche
since 1991. Sandelman is a highly
respected firm and these numbers are good.
What they are telling us is consumers continue to love convenience.
50 percent of the U.S. population over the age of 18 are single according
the U.S census. Fast food outlets have
identified and honed in on that fact.
They provide meals for one at a price much less than a single person can
cook the same meal at home. Convenience
stores are repositioning with mix and match single meal components garnering
market share from both grocery stores and Fast Food restaurants.
Grocery store delis were the only sector of the grocery store to show
strong year over year sales increases. The ready-2-eat and heat-N-eat fresh
prepared food niche provides solutions to consumer. It’s that simple.
Steven Johnson is Grocerant Guru at Tacoma,
WA based Foodservice Solutions, with extensive experience as a multi-unit
restaurant operator, consultant, brand / product positioning expert and public
speaking. Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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