Thursday, July 14, 2016

7 Eleven’s Omni-Channel Branded Invitation

Now you have one more reason to visit your favorite 7-Eleven to get your ‘Big Gulp or Big Bite’.  7-Eleven is expanding its brand promise while extending an incremental branded invitation to consumers by offering UPS Smart Locker Program at another 300 locations in 13 states.
Last week 7-Eleven  and United Parcel Service Inc. struck an agreement whereby UPS’ Access Point self-service lockers will be placed at select convenience store locations in 13 states. In total, UPS plans to expand its locker program, now available at nine Chicago 7-Eleven locations, to 300 locations nationwide.

In a report from UPS’ Pulse of the Online Shopper study,” more than half of avid online shoppers who make two or more online purchases in a typical three-month time period are interested in an alternate delivery location with extended hours.”

Here is how the program drives customers to 7-Eleven when a “UPS driver is unable to make a delivery a consumer’s residence, they can leave a note indicating when and where the package will be available for pickup at a local 7-Eleven location. To pick up the package at an Access Point location, consumers need to have a UPS InfoNotice alert or tracking number and a valid photo identification.”

Understanding that consumers drive by your outlet every day the question become how do you get new and incremental customers into the door?  This Omni-channel program does just that while edifying both 7-Eleven’s brand and UPS creating a platform of customer security, with an invitation to visit a retail outlet rather than just shopping online. 

Now on your way home from work Online shoppers can stop by 7-Eleven retrieve their purchase and pick up either a Ready-2-Eat or Heat-N-Eat fresh prepared pizza, big bite, big gulp, or Slurpee as if anyone needed another reason.  Have you extended your brand promise?  Are you giving consumers another reason to stop in and shop your stores? has been the leading grocerant niche business develop company in the world since 1991.  Contact: for more information on how to best drive customers to your retail outlets.  Tacoma, WA based

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