Time starved parents continue to drive
innovation in foodservice retail when it comes to what’s for dinner according
to Foodservice Solutions® Grocerant Guru®. With increased frequency
family meal planning included grocerant niche Ready-2-Eat and Heat-N-Eat fresh
prepared food.
With the
halo of ‘better for you’ top of mind Revolution Foods co-founders Kristin Groos Richmond and Kirsten
Saenz Tobey set out to provide fresh fast meal solutions that were ‘better for
you’. The team at Revolution understands the challenges that working parents
face when it comes to finding nutritious meals and snacks.
The goal
was to provide parents an alternative to legacy kid friendly CPG products mac 'n' cheese and
ramen. With a ‘better for you’ family friendly grocerant niche single serve
option. Kirsten Saenz Tobey
stated "Noodles are always at the top of the list for what kids love to
eat. And yet when we’re packing our kids’ lunch boxes, noodles are the hardest
thing,"
With a
simple focus she and Richmond decided to head to the test kitchen and create a
noodle product of their own, one that would meet the company's stringent
nutrition guidelines. "We’re trying to disrupt that idea that noodles that
have to be in a styrofoam cup and full of sodium."
With the
halo of ‘better for you’ intact the new product called "In a Cup,"
will soon on its way to retail partners including Target and Safeway. It
retails for under $4, and comes in three flavors: spaghetti marinara, sesame
noodles, and Thai satay rice noodles, which are gluten-free.
Kirsten
Saenz Tobey continued "We are really focused on trying to solve the hard
problems that families have in terms of feeding their families food that kids
will eat but that meet families’ needs in terms of convenience and
nutrition," Tobey says. "We’ve wanted to focus on making sure that
the food that we create is not just kids’ food, but food that the whole family
can eat."
Today we
are increasing seeing new grocerant niche fresh prepared Ready-2-Eat and
Heat-N-Eat better for you food in the aisles of the grocery store. "In a Cup" could be an industry
disruptor and marks a shift in focus for Revolution Foods (RVF).
RVF
started out providing breakfast, lunch, and dinner to public schools in search
of balanced meals made with natural ingredients, rather than the standard
lineup of pizza and French fries. The company continues to grow its presence in
cafeterias around the country—it now operates in 30 major cities—but sees the
grocery aisle at big-box retailers as an important way to achieve its business
goals and its mission. Success does
leave clues and RVF is a successful company with the big picture, big goals and
big
"The
food industry is a $5 trillion industry that is ripe for disruption," says
investor Steve Case, founder of AOL and venture capital firm Revolution Growth. "As more people realize that health begins
at the end of the fork, we expect Revolution Foods to emerge as one of the
great new 'next gen' consumer brands."
Invite
Foodservice Solutions® to complete a grocerant program assessment, grocerant
scorecard, brand, or product placement assistance. Since 1991 www.FoodserviceSolutions.us of
Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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