Grocerant niche Ready-2-Eat and
Heat-N-Eat fresh prepared food continues to drive top line sales and bottom
line profits in every sector of retail foodservice today according to the team
at Foodservice Solutions®.
Foodservice Solutions® Grocerant Guru® found that
consumers expected personalized service, the ability to customize a sandwich,
pizza, and salad at nearly every venue they were offered. However today the ability to customize and
personalize food has a new platform. That new platform is digital. Consumer’s adoption of digitally finding a retail foodservice outlet, ordering, payment, and posting photos of the food, rating the service have all become common place. Today digital forms of branded messaging are extending a brand’s reach while elevating brand relevance with consumers. Here are some examples:
1.
Digital Menu Boards
2.
Mobile Location Finders with Walking
Maps
3.
Beverage dispensing
4.
Touch Screen ordering or payment
5.
POS Displays Ads
6.
Exterior Wall Interactive Displays /
click to order
7.
Proactive Geo-enabled Mobile
invitations
8.
Mobile Hand Held Ad’s / Specials
9.
Ordering from your Television while
watching with just a click
10.
Robot Waiters, Order-takers
Customization and personalization help edify the
consumer to your brand. Don’t wait for
the consumer to think of you expand your reach, tell your story, sell you fresh
food fast.
Are you trapped doing what you have always done and
doing it the same way? Interested in
learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail
food brand while creating a platform for consumer convenient meal
participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information
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