Friday, July 1, 2016

Fresh Prepared Food Key Sales Drivers are Customization and Personalization

Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food continues to drive top line sales and bottom line profits in every sector of retail foodservice today according to the team at Foodservice Solutions®.
Foodservice Solutions® Grocerant Guru® found that consumers expected personalized service, the ability to customize a sandwich, pizza, and salad at nearly every venue they were offered.  However today the ability to customize and personalize food has a new platform. 
That new platform is digital.  Consumer’s adoption of digitally finding a retail foodservice outlet, ordering, payment, and posting photos of the food, rating the service have all become common place. Today digital forms of branded messaging are extending a brand’s reach while elevating brand relevance with consumers. Here are some examples:

1.       Digital Menu Boards

2.       Mobile Location Finders with Walking Maps

3.       Beverage dispensing

4.       Touch Screen ordering or payment

5.       POS Displays Ads

6.       Exterior Wall Interactive Displays / click to order

7.       Proactive Geo-enabled Mobile invitations

8.       Mobile Hand Held Ad’s / Specials

9.       Ordering from your Television while watching with just a click

10.   Robot Waiters, Order-takers

Customization and personalization help edify the consumer to your brand.  Don’t wait for the consumer to think of you expand your reach, tell your story, sell you fresh food fast.
Are you trapped doing what you have always done and doing it the same way?  Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information

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