Friday, July 15, 2016

Six Pillars for Grocerant Growth

The Grocerant niche is filled with Ready-2-Eat and Heat-N-Eat fresh prepared food. Today companies that develop a platform empowering meal creation for dinners; in the car, at the office, or at home are winning the hearts and minds of today’s retail food consumer according to Foodservice Solutions® Grocerant Guru®.

Every sector of retail foodservice has innovators. The restaurant sector started with Kentucky Fried Chicken (KFC), Chipotle Mexican Grill, Panera Bread, Domino’s Pizza, MCD, BK and a whole lot more! Grocery has Green Zebra Grocery, Wegmans, Central Market, HEB, Publix, New Seasons,  Metropolitan Market, Whole Foods.  Convenience Stores have Rutter’s, Sheetz, Wawa, Casey’s General stores and 7 Eleven. The Six Pillars are:
  1. Visceral Presentation, Freshness based on how it looks and is presented including digital.

  1. Bundling, the ability to build your meal with components each family member enjoy.

  1. Individualized Portion’s, empower choice to select quality and quantity of items viewed.

  1. Convenience, unit /store location on the drive to work or home from work.

  1. Time Saving, ability to evaluate price vs. time to cook from scratch.

  1. Portability, empowering consumer choice Eat-In, Take-Out, or Take-Away.
Success does leave clues and many retail food operators are now adopting Foodservice Solutions® FIVE P’s of food marketing: Product, Packaging, Placement, Portability and Price.

Outside eyes can deliver top line sales and bottom line profits.  Invite Foodservice Solutions® to provide a grocerant program assessment. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven Johnson and  visit or

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