Does it take to PhD to place a
restaurant order today I was asked by an octogenarian. No, was my answer but I could see her point.
She explained that she was forced to push buttons on a pad to place a fast food
order with her great grandchildren and was having trouble when one of her
grandchildren stepped in to help. She
added all I want to do is talk to someone!
Not to worry I assured her; Amazon will soon be helping her out. Amazon Echo will become
the voice / platform she longs for.
Retailers today can’t jump on the
augmented reality platform fast enough.
Consumer adoption of the augmented reality game Pokémon Go
is just the latest marketing tool in retail foodservice marketer’s tool kit.
Marketing technology has grown from Online Ordering, Mobile Ordering, hand held messaging, and now
augmented gaming. Retailer’s ability to
interact with customers driving one on one or family branded participation has
never been greater.
Many Social media reports reveal that “Pokémon Go
players are making their restaurant choices based on the availability of
Pokémon in the area. And, restaurants are using that fact to attract
customers.
The game, which launched less than a month ago, requires users
to go to specific sites to "catch" Pokémon. These sites can be
anywhere from hospitals, to
abandoned hot dogs stands, to a vast array of restaurants.”
Augmented
reality games the ilk Pokémon have three key drivers going for it; nostalgia, real
time interaction relevance, and fun familiar characters. Specifically the game appeals to
Millennials, who remember playing Pokemon on their Game Boys back in the
day. In addition to a new crop of gamers
who are always looking for something new. Remember Super Mario, Barbie, and the
Ninja Turtles, there are few cultural icons with such staying power.” Look for
other legacy games to develop augmented versions driving this marketing
platform for the next five years.
But then what?
That’s easy. Virtual reality shopping with via your Amazon Echo that will be
complemented with your Amazon Virtual Reality glasses. O’ that just what our
team believes. However Facebooks Oculus games and Microsoft Hololens are both driving
forward with its consumer headset that allows consumers to get totally immersed in a
platform. Gaming, travel, and retail
outlets will have the ability via virtual reality to allow a consumer to view
in real time the cooking of your meal, watch the delivery, or scan the fields
where food came from. 7-Eleven was the first company to deliver Ready-2-Eat and Heat-N-Eat
food via Drone.
What is your company doing to garner
the next wave of customers? I hope you
are not building larger and larger stores expecting consumers to walk in walk
around and spend hours shopping? I hope
you are not building a kitchen in the back of the restaurant without cameras.
The next wave of food retail may just be come a chair in the dining room, a
couch in the living room or a park bench waiting for a drove picnic lunch
delivery.
Foodservice Solutions® team is here to
help you drive top line sales and bottom line profits. Are you Looking A Customer Ahead? Visit www.FoodserviceSolutions.us or Contact Steve@FoodserviceSolutions.us for more information.
Remember Success does leave clue and we just may have the right clue for
you.
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