Thursday, July 7, 2016

Grocerant Guru’s 2016 FIVE P’s of Foodservice Marketing

Foodservice Solutions® Grocerant Guru® refined the universal commonalities of retail success found after conducting over 6,000 grocerant scorecards.  Our Grocerant Guru® found that retailers focused on selling Hand Held, Ready-2-Eat and Heat-N-Eat fresh prepared grocerant niche food must include portability as a as a key component within the product and product messaging. 

Portability is a key driver in the undercurrents of change evolving within the retail foodservice sector today.  There is little doubt now that success within the food industry today can be traced back directly to Foodservice Solutions® 5 P’s food marketing back in 1994.

Foodservice Solutions® Grocerant Guru® Steven Johnson in 1994; identified, quantified and qualified The 5 P’s of Fresh Food Marketing, prior to introducing the world to the term Grocerant which he coined.   Johnson introduced, implemented, and integrated the Five P’s of Foodservice Marketing at  foodservice companies including Full Service Restaurants, Chain Drug Stores, Grocery Stores, QSR’s, and C-Store clients.  The FIVE  P’s are:

Foodservice Solutions® current team continues to refresh the Five P’s of Foodservice Marketing utilizing four key pillars of every marketing program Build, Measure, Lean and Repeat validated results.  After repeated successful retail food industry adoption of Foodservice Solutions® 5 P’s of Fresh Food Marketing. 
Eight years into our Foodservice Marketing / Grocerant niche marketing FIVE P’s validation; Technomic conducted qualitative and quantitative research then compiled the following infographic highlighting the importance and consumer relevance that portability play’s today.  The infographic is entitled Pertinence of Portability:

The fact highlighted by Technomic that 51% of the U.S. consumer order Food-2-Go once a week or more. When ordering breakfast On-The-Go 56% of consumers say portability is important. Were additional key elements in validating our success moving forward, and we than them. 

There is no greater professional complement than have others validate our work. Foodservice Solutions®  excels at vertical brand product positioning, marketing strategy, and business development specifically identifying, quantifying and qualifying niche opportunity for global foodservice related activity specifically Ready-2-Eat and Heat-N-Eat fresh prepared food. 

Visit:  if you are interested in learning how Foodservice Solutions  FIVE P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization or you can learn more at Johnson, or

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