It has been well documented that Eating-In while
Eating-Out has become a way of life according to
Foodservice Solutions® Grocerant Guru® Steven Johnson who was the first to
identify, quantify, and qualify this consumer migration pattern.
John Gilbert, President & CEO of Macaroni Grill stated “Our
Family Meals feature many of our guests’ favorite dishes at a per-person price
that’s lower than most fast-food meals,” … “You get all the quality
ingredients and signature recipes you expect from Mac Grill in a family-style
setting, and you’re welcome to enjoy them in the restaurant or take them home.”
Gilbert understand the undercurrents
driving consumer migration to grocerant niche Ready-2-Eat and Heat-N-Eat fresh
prepared meals that are deemed ‘better for you’ as regular readers of this blog
know as we have chronicled the success Romano’s Macaroni Grill has had with portable
meals and today and tomorrow specials.
Romano’s Macaroni Grill ‘Family Meals’ menu
items start at “under $6/person, and
available for dine-in or to go”. That is
price extremely competitively which is a branded invitation that many consumer
will accept according to our own Grocerant Guru®.
Each Family Meal serve
4-5 people and include a loaf of freshly baked Rosemary Peasant Bread served
with imported olive oil, Caesar Salad and a choice of the following five
family-sized entrées:
- Spaghetti
Pomodoro – Pomodoro, fresh basil and parmesan ($29)
- Spaghetti
Bolognese – Bolognese, parmesan, pomodoro and Mediterranean herbs ($32)
- Eggplant
Parmesan – Breaded eggplant, capellini pomodoro and mozzarella ($35)
- Chicken
Parmesan – Breaded Milanese-style chicken breast, capellini pomodoro and
mozzarella ($39)
- Penne
Rustica – Roasted chicken, shrimp, prosciutto, rosemary cream and parmesan
($40)
For just $12 more, add an order of house-made Meatballs – made
with pork, beef, veal and ricotta – served with pomodoro sauce, or add a
shareable side – such as Crispy Parmesan Potatoes, Italian Creamed Corn or
Signature Truffle Mac + Cheese – each only $5.50.
Consumers can also save $25 off their first shared meal by
joining the Family Meals Club! For more information, visit macaronigrill.com/familymealsclub. Eating-In while
Eating-Out continues to garner customer adoption and Romano’s Macaroni Grill continues picking up
all the right clues.
Invite
Foodservice Solutions® to complete a grocerant program assessment, grocerant
scorecard, brand, or product placement assistance. Since 1991 www.FoodserviceSolutions.us of
Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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