Publix Expands Grocerant Offerings Focus

When success leaves clues companies that trend at the top of consumer ratings have picked them up.  Publix leading early focus on catering office events, parties, and family meals was a bit hit and done well as our regular readers of this blog know.  The Publix catering program provided the platform to expand successfully into grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food offerings.

Publix Online ordering for pick-up or delivery service expand the value of the brand bringing a fresh focus on fresh food with a fresh option.  Time starved or house bound consumers can now simply point, click, and eat. Publix understands at times there is no time to prepare a meal or several separate / different meals for everyone in your household.  Online ordering breakfast, lunch, or dinner save time and in many case cost less than a restaurant meal To-Go according to Foodservice Solutions® Grocerant Guru®.

Online Ordering is not all that Publix is offering within the grocerant niche there is plenty in the Ready-to-Cook section in the Publix meat department. Publix fresh foods are prepped for you; all you have to do” is throw them on the grill, pop them in the oven, or sauté them in the pan, and serve them with a side from the Ready-to-Heat section.”

Few consumers have the time, desire, or cooking skill-set to cook from scratch more than one meal a week, let alone every night. Grocerant niche Ready-2-Eat and Heat-N-Eat food is garnering favor with Millennials, Gen X, and Baby Boomers.  Publix offers a wide variety of wraps, sandwiches, and fresh prepared food that consumers can easily mix and match meal components creating a simple happy family meal. 

Don’t get trapped doing what you have always done and doing it the same way?  Interested in learning how Foodservice Solutions® FIVE P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information