Did you know that 83.7% of American consumers are
unsure about what’s for dinner at noon every day! At 4PM 68.7% still don’t know what’s for dinner. Your customers are just beginning to think about what's
for dinner. Eighty-one percent of American consumers are unsure about what's
for dinner; the opportunity is yours for the asking.
Consumers
are looking for high quality ready to eat foods and ready to heat meals… Foodservice
Solutions® own Grocerant Guru® coined the term Grocerant in an op-ed article in
Nation’s Restaurant News called They Call Them Grocerants. Today Grocerant niche Ready-2-Eat
and or Heat-N-Eat fresh prepared
food can be found virtually everywhere. Consumer trends point to this -
what today's time starved consumer wants is to purchase meal components that
they can bundle into a customized family meal that will please everyone without
spending time cooking.
Fresh
Prepared Food
Consumers
today have the opportunity to purchase high quality chef fresh prepared Ready-2-Eat
and Heat-N-Eat food from independent restaurants, grocery stores, chain
drugstores (Walgreens) convenience stores, chain restaurants. Including new non-traditional food retailers
the ilk of Amazon.com, IKEA, and food trucks. It is at the convergence of all
of these new and legacy meal component points of distribution you find the
Grocerant niche.
Where
is Grocerant Niche Food?
The
grocerant niche refers to prepared food that is fresh prepared, portable, Ready-2-Eat
or Heat-N-Eat food that is deemed "better for you food". Consumers
are finding grocerant niche food in grocery store deli sections at Publix,
Kroger, Green Zebra Grocery, Central Market Whole foods, Trader Joes, Safeway Lifestyle stores, Metropolitan Market and Wegmans
Market Café .
Not
to be left out, convenience store segment has grocerant pioneers in the brand
names of Wawa, Sheetz, Rutter's Farm Stores,
and 7-Eleven. Finally chain restaurants and independent restaurants around the
world complete the within our evolving retail foodservice sector grocerant
niche portable fresh prepared food.
Successful foodservice operators today understand that
differentiation in menu items and food products doesn't mean different, rather
it means familiar with a twist; taking ordinary daily menu items, adding
contemporary relevance. Then presenting, positioning, and pricing competitively.
These are the universal footprints of success found within the grocerant niche.
Consumers: Value Equals Quality and
PRICE
90 percent of
people look for deals to get more value when making food purchases in new national
research survey conducted by DiGiorno January 2013. While in 2016 grocery store
prices have fallen 5.6% restaurant prices continue to rise, and are up
2.3%. Restaurant year over year same-store customer traffic fell 3 percent during the second quarter of
2016, becoming the fifth consecutive quarter of negative traffic growth and the
worst performing quarter in over five years. Price
matters.
Interested
in learning how Foodservice Solutions Five P’s of Food Marketing can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and
individualization contact us via Email us at: Steve@FoodserviceSolutions.us or visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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