Foodservice
Solutions® Grocerant Guru® Steven Johnson
stated “consumer today think meals not pantry stocking”. Giant Eagle is building customer continuity
by focusing on meals, meal kits, and saving the consumer time.
Building
on its meal kit “Fresh in :30” which are
described as a restaurant-quality meal kits Giant
Eagle
is expanding the meal kit platform to 15
Pittsburgh-area Giant Eagle and Market District locations.
Each
meal kit contain nearly everything needed to make a meal for two with pre-measured,
pre-packaged ingredients as well as step-by-step cooking instructions; reducing
the time to plan a meal or shop for ingredients in every aisle of the store.
Giant Eagle spokesperson Dan
Donovan stated “Fresh in :30 is a wonderful option for customers with limited
time, knowledge or interest in shopping for all of the necessary ingredients to
prepare a restaurant quality meal at home.”
Market
research publisher Packaged Facts, revealed that in the U.S. meal kit delivery
services market will generate approximately $1.5 billion in sales in 2016, and
will grow to a multi-billion-dollar market over the next five years.
Donovan
noted that “The fresh meal kits take 30 minutes or less to prepare and cook.
There are seven meal options. Varieties currently include: Sirloin with
Parmesan Risotto; Sundried Tomato Panko Crusted Salmon; Garlic Shrimp Linguine;
Chicken Alfredo; Honey Mustard Chicken; Stroganoff Meal; and Miso Salmon. The
cost for one kit is $16.99 (serves two). A cooking instruction card comes with
each kit, which also includes suggestions for pantry staples and kitchen
essentials.” Have you begun thinking
about selling Grocerant niche Ready-2-Eat or Heat-N-Eat fresh prepared
food? Foodservice Solutions® excels at
it.
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