Wednesday, August 14, 2019

At Carl Jr. Plant-Based Protein is Trend not Fad

Success does leave clues and customers are key to finding clues.  There is no doubt that consumers today are interested in sampling ‘Plant-Based Protein’ according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Plant-based food items has created a platform of New Electricity.
Customer migration from sampling plant-based foods is one of the undercurrents that has begun to surface in recent Grocerant ScoreCards according to Johnson. Restaurant chains suffering customer count declines might be wise to add plant-based items to their menus in order to drive incremental customer relevance according to Johnson.
Carl’s Jr. is inviting customers to just that as they are throwing a ‘plant-based party’, by offering consumers the opportunity to try the Beyond Famous Star for free on Thursday, August 15.
Here is how the offer works; In order to receive the offer, customers who say “Beyond Upgrade” with the purchase of any large drink on this day will receive a free Beyond Famous Star, at participating restaurants while supplies last.
Background: “First launched in December 2018, Carl’s Jr. and Beyond Meat partnered to be among the first to bring the world this major innovation in quick service—a protein-packed, charbroiled version of Carl’s Jr.’s legendary Famous Star burger featuring plant-based protein. To date, more than 4.4 million Beyond Famous Stars have been sold at Carl’s Jr. restaurants, making it the brand’s most successful burger launch over the past two years.” Are you creating new electricity with your menu?
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, plant based  foods,  sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow? Why?
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

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