The first key to success is understanding the customer. Convenience store Circle K Partners understand that consumers are dynamic not static and have thrown their marketing might into delivery targeting fast food consumers and grocery stores delivery and pick-up competitors according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Circle K is joining the list of convenience store chains that offer delivery a bit late to the game but we hope that they have learned what is working in fast food and what consumers like about grocery delivery as they fit in the middle of both.
Circle K has a new partnership with Texas-based Favor to add the service to more than 160 stores in the Houston metropolitan area. Consumer can order a wide variety of products, including snacks, beverages, beer and receive them in less than an hour. There is no minimum order.
Paul Rodriguez, vice president of Circle K Texas stated "We are excited to partner with Favor and to see our Circle K stores in the metro Houston area venture into home delivery," They will have an advantage over most fast food retailers that deliver as you can order beer and wine from Circle K.
So, if you are looking to order beer and other items, customers can search for "Circle K 21+" in the Favor mobile app or at favordelivery.com. Circle K 21+ delivery is available 7 a.m. to 11 p.m. on Monday through Friday; 7 a.m. to 12 p.m. on Saturday; and 12 p.m. to 11 p.m. on Sunday. New Favor users will receive free delivery for the first 30 days, after which time there is a $3 delivery fee. Success does leave clues.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant/
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