If success
leaves clues and it does. Regional chain
restaurants would do well paying attention to Lion’s Choice for success clues
according to Steven Johnson, Grocerant
Guru® at Tacoma,
WA based Foodservice Solutions®. Lion’s Choice new partnership is driving new electricity
in to both brands.
Why? Well recently Lion’s Choice
announced the launch of a collaborative streetwear collection with St. Louis’
popular clothing company, Arch Apparel. The
collection features fashionable clothing and accessories, inspired by St.
Louis’ iconic restaurant, Lion’s Choice, known for its famous roast beef
sandwiches, crave-worthy fries, and frozen custard. Arch Apparel worked with
Lion’s Choice brand assets to create a line for the whole pack, including a
variety of men and women’s tees, outerwear, baby onesies, hats, accessories,
and more. Shop the Pride of St. Louis Lion’s Choice X Arch Apparel Collection
online now.
President and CEO, Michael Kupstas says:
“Lion’s Choice is proud to be a St.
Louis-based company for more than 50 years. With more than 30 locations in
Missouri, it was paramount to collaborate with partners that share our values
and ‘pride of St. Louis.’ Arch Apparel diligently promotes all things wonderful
about this city, and many of their shoppers grew up eating Lion’s Choice so
we’re thrilled to unveil the affordable streetwear collection.”
Aaron Park, Owner of Arch Apparel stated “Lion’s
Choice is our neighbor just a few doors down on Hanley Road, and we are huge
fans. We look to collaborate with brands that have an iconic connection to St.
Louis, and Lion’s Choice definitely has that. We really think St. Louis is
really going to love this,”
Founded in 1967, Lion’s Choice has become
an iconic St. Louis restaurant brand. Now with almost 30 locations, Lion’s
Choice is known for its famous roast beef sandwiches, crave-worthy fries and
frozen custard is driving positive brand value with its new partnership.
How are you driving brand value? How are you driving new electricity? So,
is your brand looking a customer ahead?
Are you looking to grow business like you did yesterday or do you want
tomorrow customers? Just where is your brand headed? Are you building a larger
share of stomach or a larger share of Top of Mind or both?
Johnson stated “that in my minds-eye the
new electricity must be very efficient for the supply chain and includes such
things as fresh foods, plant based
foods, sampling, toy’s, beer,
developing brands, unique urban clothing, grocerant positioning, fresh
food messaging, autonomous delivery, cashier-less retail, plates, glasses,
cash-less payments, digital hand-held marketing.
All food and beverage retailers to
survive the next generation of retail must embrace the artificial intelligence
revolution while simultaneously embracing fresh food and beverages that
are portable, fresh, with differentiation that is familiar not different. Does your retail path forward look more
like yesterday than tomorrow? Why?
Looking for
success clues of your own? Foodservice Solutions® specializes in
outsourced food marketing and business development ideations. We can help you
identify, quantify and qualify additional food retail segment opportunities,
technology, or a new menu product segment. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant
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