Thursday, August 1, 2019

Pizza Hut is Building Consumers Top of Mind and Share of Stomach

Looking a customer ahead, Pizza Hut is building top of mind brand relevance with the fastest growing sport and some may argue most valuable customer sub-set of any sport today according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® while creating new electricity for Pizza Hut’s customers and brand.
Once again Johnson give Greg Creed and his team credit for not only looking a customer ahead but doing it with in a way that integrates Pizza Hut’s brand of virtual restaurants with the first official Virtual Stadium rights deal in Esports.
Electronic Arts Inc. the National Football League (NFL) announced the launch of the EA SPORTS Madden NFL 20 Championship Series. This year’s MCS enhances the connection to the sport as all four Madden NFL Major tournaments occur during key NFL moments – the NFL Kickoff, the NFL playoffs push, the Super Bowl and the NFL Draft. Additionally, official NFL partners Pizza Hut and SNICKERS will serve as official MCS sponsors, heightening the connection to the League.
Rachel Hoagland, NFL Vice President, Head of Gaming & Esports  “We view esports as a key accelerant to growing the NFL. It enables new ways for young fans to engage in the sport through Madden NFL competition,” “Competitive Madden unlocks great potential as the authenticity it provides enhances engagement and the connection between our 32 NFL Clubs and football fans around the world.”
MCS Major live tournaments will occur in Pizza Hut Stadium—the new home of competitive Madden NFL. Pizza Hut Stadium is the first-ever official virtual stadium rights deal in esports. SNICKERS will return for another season after its impactful Madden NFL 19 highlights integration and MCS Moment of the Year Award voted on by the Madden NFL community. SNICKERS will continue to surround the biggest plays and most memorable moments of the MCS.
Marianne Radley, chief brand officer at Pizza Hut "Pizza and sports go hand in hand, and esports is no exception. Pizza Hut has always been a trailblazer in the gaming space, from the days of tabletop Pac-Man in our restaurants, to now, becoming the first-ever brand to have an official virtual stadium rights deal in esports,"  "The goal of all our partnerships is to create 360 fan engagement and we are thrilled to join forces with EA sports to create memorable experiences that connect fans to their favorite sports like never before."
So, is your brand looking a customer ahead?  Are you looking to grow business like you did yesterday or do you want tomorrow customers? Just where is your brand headed? Are you building a larger share of stomach or a larger share of Top of Mind or both?
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, plant based  foods,  sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow? Why?
If you are looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

Battle for Share of Stomach

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