Restaurants, Convenience Stores, and
Grocery stores are capitulating market share to the dollar store sector on
price and forgetting about leading with new innovative products according to
Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
The question become when a legacy brand develops an
innovation new product which brands are most likely to adopt it and help drive
trial? Restaurants, Grocery stores, or Convenience stores? Take Pabst Blue
Ribbon new Alcoholic Coffee.
The product is “designed
to meet the needs of the next generation of American consumers.” according to
the team at Pabst. They call it ‘hard coffee’.
Pabst has been rolling out the product in
a number of markets since early July. It’s caffeinated, with 5% alcohol by
volume (ABV) and contains real coffee beans, milk and vanilla flavoring. The
company said that the product is “designed to meet the needs of the next
generation of American consumers.” Aka they are looking a customer ahead? Are you?
Are
you looking for a new partnership to drive sales? Are you ready for some fresh
ideations? Do your food marketing tactics look more like yesterday that
tomorrow? Visit www.FoodserviceSolutions.us for more information
or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may have the clue you need to propel your
continued success.
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