Restaurants, Convenience Stores, and Grocery stores are capitulating market share to the dollar store sector on price and forgetting about leading with new innovative products according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
The question become when a legacy brand develops an innovation new product which brands are most likely to adopt it and help drive trial? Restaurants, Grocery stores, or Convenience stores? Take Pabst Blue Ribbon new Alcoholic Coffee.
The product is “designed to meet the needs of the next generation of American consumers.” according to the team at Pabst. They call it ‘hard coffee’.
Pabst has been rolling out the product in a number of markets since early July. It’s caffeinated, with 5% alcohol by volume (ABV) and contains real coffee beans, milk and vanilla flavoring. The company said that the product is “designed to meet the needs of the next generation of American consumers.” Aka they are looking a customer ahead? Are you?
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow? Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.
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