Hot Head Burritos Co-Branding for Success

Regular readers of this blog know one key ingredient in driving sales is creating a new menu item that is familiar yet different with a twist.  Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® stated that differentiation does not mean different in the minds-eye of the consumer it means familiar.  The goal of this new partnership is to drive new electricity in both brands.

That is just what inspired the Hot Head Burritos culinary team to partner with A1 sauce to bring an extra zip to the menu for a limited time offer that was both different and familiar according to Johnson. A1 is a tangy steak sauce makes a great addition to your steak or chicken burrito or bowl. Combined with your choice of rice, beans, and vegetables, this zesty sauce favorite will bring a nice surprise to your summer according to the marketing team at Hot Head Burritos.

Your brand does not have to be large to garner food partnerships as Hot Head Burritos was founded in Dayton, Ohio in 2007 and has grown to 78 locations in 8 states. With a focus on their unique sauces from Mild to Wild, customers can enjoy our products exactly to their liking.  burritos, bowls, nachos and quesadillas are also available “Toasted”—crispy and hot all in under 60 seconds. How are you driving new electricity? Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, plant based  foods,  sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow? Why?

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant/