Do you sell water?
Do you sell
Carbonated soft drinks? Well, most food retailers do. I know most of you have not given much time
to thinking about how you sell your beverages but all of that is on the cusp of
changing according to Steven Johnson, Grocerant Guru® at Tacoma, WA
based Foodservice Solutions®.
Now hear this; the San
Francisco Airport Bans Sale of Single-Use Plastic Water Bottles Starting Aug. 20, bottled water
in plastic containers or plastic-lined cartons will no longer be sold at San
Francisco International Airport (SFO), as part of the ‘Zero Waste SFO’ program.
Most of
you do not live or work in San Francisco, but take note times they are changing
once again. Most of you did not think the
ban on plastic grocery bags would be a big thing. Well more and more cities are banning plastic
bags. So, if your not thinking about how you sell beverages you just might want
to.
Here
are the top five types of packaged beverages purchased at a c-store according
to GasBuddy:
- Carbonated soft
drinks
- Water
- Coffee
- Energy drinks and
- Sports drinks
The GasBuddy study found
that “Today’s consumers — especially millennials — are buying more food on the
go, including snacks, drinks and prepared meals,” said Frank Beard, convenience
retail analyst at GasBuddy. “Efficiency is paramount in today’s society, and
convenience stores are providing the desired ease and choice of options for an
evolving customer. C-stores are also responding to a growing desire for
healthier options.”
The survey also
revealed how greatly product preferences vary between generations. Water is the
No. 1 beverage product purchased at a gas station c-store by 18-29-year-olds,
while carbonated soft drinks topped the list for the 30-44 and 45-60 age
groups.
Water was the number
one beverage purchased by 18-29-year-olds. I ask if not in a plastic bottle how
are you going to sell it? In a branded
re-fillable container?
Are
you looking for a new partnership to drive sales? Are you ready for some fresh
ideations? Do your food marketing tactics look more like yesterday that
tomorrow? Visit www.FoodserviceSolutions.us for more information
or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may have the clue you need to propel your
continued success.
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