Sometimes regional food retailers try an out of the box ideation to make a splash, create social media buzz, and drive top line sales and bottom-line profits. Sometimes they do all the right things and are talk of the town. Other times they simply drive employee excitement, little social media buzz, and break even.
Regional restaurant chain, Fajita Pete’s is now offering fajitas for the whole family to enjoy with its new Fajitas for La Familia and according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® in this case it just might be the later.
We all must remember that 64.3% of all U.S. households are comprise of 1 or two people according to US Bureau of Labor Statistics. Regional retailers understand their demographics best and we wish Fajita Pete’s continued success. However, the rest of you might mind the statistics when rolling out a targeted marketing plan.
So, for a limited time, guests can indulge in 1.5 pounds of chicken fajitas, 12 hand-rolled tortillas, six chicken flautas, one medium guacamole, one large queso, one large salsa roja, chips, one quart of beans, one quart of rice, fresh pico de gallo, sour cream and two orders of sopapillas for just $59.99, which comes out to $30 in savings. Fajitas for La Familia is available for delivery, dine-in or pick-up.
Fajita Pete’s CEO Pedro Mora stated “Fajitas for La Familia is our way of bringing families together,” …“We believe family time should be cherished, so we created an option where we can incorporate our delicious fajitas, dessert and more for our guests to relish in while spending time with their families. Order it for delivery or pick-up and you can enjoy it at your own kitchen table.”
Fajita Pete’s offers fajitas with 100% certified Angus beef, chicken, veggies, shrimp or mixed and served with all the classics – grilled onions, jalapenos, shredded cheese pico de gallo, guacamole, lettuce, hand-rolled tortillas, Mexican rice, refried beans and chips and salsa. Looking for Success Clues?
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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