Complexity free foodservice saves
consumers time and time pressed adults value complexity free choices when it
comes to deciding just ‘What’s for Dinner’ according to Steven Johnson,
Grocerant Guru®
at Tacoma, WA based Foodservice Solutions®.
While cashier-less
retail has proven
popular at saving time consumers still want grocerant niche Ready-2-Eat and
Heat-N-Eat fresh prepared food.
Technology is great but it is still food, meals, menus that drive the
path to purchase according to Johnson.
So, while Zippin uses vision cognition technology,
machine learning and smart shelf sensors to provide a frictionless payment solution
it is the newly positioned fresh food options that will drive topline sales and
bottom-line profits.
Zippin, originally opened in August 2018;
but recently reopened with longer hours, an updated design and an enhanced
selection of products, including more fresh and prepared food items which our
grocerant guru could have told them is what consumers want without having to retool.
Now, consumers can simply use an app on
their phone to enter the store, grab what they want and leave. So, “When the
receipt comes, we tell them exactly how much time they spent in the store,”
said Krishna Motukuri, Zippin CEO and co-founder, noting that getting lunch can
take a matter of seconds.
Complexity free
foodservice does not mean free from political tinkering as San
Francisco passed a law in May banning entirely cashless brick-and-mortar stores
to ensure residents without a smartphone or a bank account can still access the
same services as other residents.
So, in response to the new law, Zippin
now also accepts cash. Employees are available outside the store to assist —
and to explain the technology to customers who are new to the concept. Why,
outside? Well, because the actual shopping area is only 250 square feet, there
might not be any employees inside the retail space. Think small footprint no
cashier and profitability? Who will be
your next competitor?
Today, Zippin does not sell
age-restricted products like alcohol and tobacco. But Motukuri believes this is
simply a technological roadblock stating “Technology will get better,” .. “For
instance, age-restricted products today, by law, require a human to check the
customer’s ID. That could be something that could be automated. … in the next
five or 10 years, most of them (could be) automated.”
Are
you looking for a new partnership to drive sales? Are you ready for some fresh
ideations? Do your food marketing tactics look more like yesterday that
tomorrow? Visit www.FoodserviceSolutions.us for more information
or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may have the clue you need to propel your
continued success.
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