Success does leave clues and
branded partnerships help expand your brands reach while edifying your
relationships with consumers according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Yes, Krispy Kreme and Reese's have
partnered up once again to expand each other’s brand reach. This time Krispy Kreme debuted two original
filled doughnuts stuffed with peanut butter and chocolate Kreme. If you like
Reese’s Peanut Butter cups you will like these donuts. These new donut flavors
will drive incremental relevance and a new electricity for customer reinforcing
fresh food that is familiar yet different with a twist of freshness.
Filled Peanut Butter Lovers Doughnut and
the Reese's Original Filled Chocolate Lovers Doughnut are both chocolate
glazed. Here's where they differ though: The chocolate is stuffed with a
Reese's peanut butter creme, dipped in chocolate fudge icing, and then topped
with a PB icing drizzle. Contrastingly, the Peanut Butter Lovers is stuffed
with a chocolate peanut butter creme, dipped in peanut butter icing, and topped
chocolate. How are you edifying your brand?
Are you driving new electricity?
Johnson stated “that in my minds-eye the
new electricity must be very efficient for the supply chain and includes such
things as fresh foods, plant based
foods, sampling, toy’s, beer,
developing brands, unique urban clothing, grocerant positioning, fresh
food messaging, autonomous delivery, cashier-less retail, plates, glasses,
cash-less payments, digital hand-held marketing.
All food and beverage retailers to
survive the next generation of retail must embrace the artificial intelligence
revolution while simultaneously embracing fresh food and beverages that
are portable, fresh, with differentiation that is familiar not different. Does your retail path forward look more
like yesterday than tomorrow? Why?
Are
you looking for a new partnership to drive sales? Are you ready for some fresh
ideations? Do your food marketing tactics look more like yesterday that
tomorrow? Visit www.FoodserviceSolutions.us for more information
or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may have the clue you need to propel your
continued success.
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