Day after day, earnings
report quarter after quarter chain restaurants combine too report continued
customer count
capitulation even after our Grocerant
Guru®, Steven Johnson
spoke at MUFSO back
in the day about the growing threat of non-traditional fresh food retailers targeting
restaurant customers. Johnson even
offered Five Pillars of Success to prevent customer capitulation.
Here is but one example of a company evolving
with the consumer while garnering customer from the restaurant sector. Giant
Food Stores reached a milestone with the opening of its 100th Beer & Wine
Eatery in Pennsylvania.
Manuel Haro, vice president of strategy
for Giant Food Stores stated “The opening our 100th Beer & Wine Eatery is
an exciting milestone for Giant as we continue to expand our unique offerings
for our customers,”, The stores features includes hundreds of domestic,
imported and craft beers plus a large wine assortment and a seating area for 30
people, who also can choose from a selection of eat-in and take-out foods, such
as sandwiches, wraps, subs and salads.
Giant’s expanded offering in prepared
foods set the stage for success. Haro
continued “We sell a lot of food that you can eat right on the spot, such as
sushi or Boar’s Head sandwiches that are really nice, and some of the hot
prepared food bars. We have Asian bars now and some other things. So, anything
that's for quick consumption we will merchandise in the area of beer and wine.” Giant is looking a customer ahead? Does your restaurant look more like yesterday
than tomorrow?
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant
Battle for Share of Stomach
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