Once again, a new generation of food shoppers are having their say in the retail foodservice market place this time it is Generation Z meaning those born between 1981 and 1996. The oldest members of Gen Z have already graduated college and are now in their early 20s.
Considered a thrifty generation, Gen Z has not shown an allegiance to food brands like past generations and are open to all avenues of food distribution and food channels according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Today, Gen Z accounts for 27 percent of the U.S. population. Unlike Millennials seeking food discovery, Gen Z is seeking Ready-2-Eat and Heat-N-Eat fresh food fast that cost less and has a ‘halo’ of better for you. Here are some findings from our latest Grocerant ScoreCards on Gen Z’s:
1. Food retailers and brands should offer these second generations digital-native’s mobile invitations and in-store interactive displays with a focus on appealing to Gen Z's passion for unique products.
2. Food retailer need to expand your brand messaging reach to include non-traditional digital platforms, the ilk of Twitch, video game streaming services, and all other Esports platforms as they have high engagement among Gen Z
3. Food with full-flavor and flavors from around the world not just around the block. They are price sensitive and balance price with speed of service and that ‘halo’ of better for you.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant/