Once again, a new
generation of food shoppers are having their say in the retail foodservice
market place this time it is Generation Z meaning those born between 1981 and
1996. The oldest
members of Gen Z have already graduated college and are now in their early 20s.
Considered a thrifty
generation, Gen Z has not shown an allegiance
to food brands like past generations and are open to all avenues of food distribution
and food channels according to Steven Johnson, Grocerant Guru®
at Tacoma, WA based Foodservice Solutions®.
Today, Gen Z accounts for 27 percent of
the U.S. population. Unlike Millennials
seeking food discovery, Gen Z is seeking Ready-2-Eat and Heat-N-Eat fresh food
fast that cost less and has a ‘halo’ of better for you. Here are some findings from our latest
Grocerant ScoreCards on Gen Z’s:
1.
Food retailers and brands should offer these
second generations digital-native’s mobile invitations and in-store interactive
displays with a focus on appealing to Gen Z's passion for unique products.
2.
Food retailer need to expand your brand
messaging reach to include non-traditional digital platforms, the ilk of Twitch,
video game streaming services, and all other Esports platforms as they have
high engagement among Gen Z
3.
Food with full-flavor and flavors from
around the world not just around the block.
They are price sensitive and balance price with speed of service and
that ‘halo’ of better for you.
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant/
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