Friday, August 30, 2019

Bojangles’ Big Bo Boxes of Fans Football Food

It’s that time of the year when football fans start to gather and root for the ‘home team’.  College and NFL teams are the talk of the sports world and the kitchen table and Bojangles wants that table filled with food from Bojangles and why not.
This year Bojangles is expanding their tailgating Big Bo Box offering to include a commemorative 25th season-themed box with its home team, plus nine additional teams across the South. Yes, a collectable which adds incremental value while edifying personalization and customization according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
So, after a successful, first-ever redesign of the iconic Bojangles’ Big Bo Box with the Carolina Panthers last season, the company is expanding this year’s tailgating Big Bo Box offering to include a commemorative 25th season-themed box with its home team, plus nine additional teams across the South. The 10 newly designed Big Bo Boxes, which are available in stores now, give fans a new way to showcase their team pride and feed their crews with real deal Southern flavor ahead of all their games—home and away.
Jackie Woodward, chief marketing officer for Bojangles stated “Kicking off with our hometown team was a great test last year,”.. “It’s even more exciting to expand to a new NFL market for the 2019-2020 season and feature some of the top college football programs in the nation, such as the Alabama Crimson Tide, Clemson Tigers, and Georgia Bulldogs. These new boxes allow fans to not just throw a tailgate but own the tailgate with Bojangles.”
In addition to the Carolina Panthers, a Tennessee Titans box will also be available for NFL fans throughout that state. Featured college teams include the University of Alabama, Clemson University, East Tennessee State University, University of Georgia, James Madison University, University of South Carolina, University of Virginia, and Western Carolina University. Each college Big Bo Box will only be available at restaurants in the team’s primary market(s).
To receive one of the new Big Bo Boxes, guests will need to purchase and enjoy one of the Southern chain’s 8, 12 or 20-piece tailgate specials with their choice of home-style fixin’s, biscuits, Legendary Iced Tea, plus all the cups, plates and utensils to own your tailgate.
Continuing with consumer focused interaction fans are encouraged to share a picture of themselves and their favorite tailgating moments with the Bojangles’ boxes by using #LongLiveTheTailgate and tagging @Bojangles1977 on FacebookInstagram and Twitter for a chance to be featured on Bojangles’ social media pages.
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

No comments:

Post a Comment