Monday, February 3, 2020

Amazon Go Repositioning

Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food continues to drive top line sales and bottom line profits in every sector of retail foodservice according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Regular readers of this blog know our Grocerant Guru® was the first visit and blog about it Amazon Go.  We also were first to say that they would have to evolve and sell ‘Fresh Hot Coffee’ if the wanted to drive the AM daypart consistently.  Well, guess what? 
Now according to the San Francisco Chronicle, there is an Amazon Go store in San Francisco’s Financial District is planning to add hot food, espresso and fountain drinks in the next few months.  The paper noted that “an email to customers noted that the store is closed for renovations and will open back up in the spring with "new features and flavors." ​"

In San Francisco by adding hot foods, soda fountain and espresso requires additional permits from the city and the paper noted that Amazon filed for review by the city's department of health on Jan. 21.
Adding grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food and beverages combined with the ‘just walk out’ technology will be a big hit.  Simply put it will provide a One Stop shop for consumer.  So, not only will it save consumer time, it will edify that by fulfilling the consumers expectations for the AM daypart.
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: or visit: for more information.

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