While Amazon’s Amazon Go concept has been getting lots of hype as a seamless cashierless retail concept and our Grocerant Guru®, Steven Johnson thinks it great, even if they have yet perfected selling hot coffee. Which they are going to test soon in San Francisco soon.
7-Eleven with over 70,000 stores around the world has a cashierless store at its corporate headquarters in Irving. The simple fact is 7-Eleven is not going to roll over and watch someone else reduce operating cost, increase margins, while edifying customer relevance with technology that is in the field working now at both Amazon Go and Bingo Box.
According to reports, the 700-square-foot non-traditional store is available to 7-Eleven employees, the exactly how Amazon tested their Amazon Go store. Here is how it works: “Employees download an app, sign up, check in at the store, enter the store, shop and exit. A detailed receipt appears in the app automatically after he or she exits”.
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Battle for Share of Stomach
Mani Suri, 7-Eleven senior vice president and chief information officer stated "Ultimately, our goal is to exceed consumers' expectations for faster, easier transactions and a seamless shopping experience," "Introducing new store technology to 7-Eleven employees first has proven to be a very productive way to test and learn before launching to a wider audience. They are honest and candid with their feedback, which enables us to learn and quickly make adjustments to improve the experience.”
Suri continued "This in-house, custom built technology by 7-Eleven engineers is designed for our current and future customers. We continue to innovate, and coupling fresh, innovative, healthy food options with a frictionless shopping experience could be a game-changer,".
President and CEO Joe DePinto stated "Retail technology is evolving at a rapid pace and customer expectations are driving the evolution," said 7-Eleven. "Our team is dedicated to continuing 7-Eleven's legacy of innovation with industry-leading digital solutions. Most recently that has included our award winning 7Rewards loyalty platform, 7NOW on-demand delivery, mobile checkout, and now our new cashierless store." If your company is not evolving every day you are falling behind. 7-Eleven is in this space and plans to win today and tomorrow.
Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.
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