The Future is Bright for Breakfast that is Hand Held for Immediate Consumption

Foodservice Solutions® FIVE P’s of Food Marketing include: Product, Packaging, Placement, Portability, and Price. While cereal consumption continues a multi-year slump.   Grocery stores, QSR’s, and Convenience stores sales of grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared hand held breakfast items continue to drive sales.   

David Portalatin, NPD food industry advisor and co-author of Future of Morning report noted: “Last year Americans consumed nearly 102 billion breakfasts, with another 50 billion morning snack occasions rounding out the average morning”

Battle for Share of Stomach

Portalatin continued saying “This (trend) will continue as breakfast foods meet consumers’ primary needs of function, convenience, and enjoyment. “While breakfast as an institution is deeply rooted, the what, how, and why surrounding our food and beverage choices and where we get them is changing,” .. “Busy schedules mixed with good intentions and the need for fuel, shape what we eat and drink in the morning.” 

Here is what we liked to hear a lot the “NPD’s study finds that today’s consumers are less concerned with the food itself and more interested in solutions that can bridge meals. They’re looking for function, convenience, and enjoyment from food. Easy access to food drives many decisions, as evidenced by the rise of mobile ordering and increased use of quick service restaurants for a fast grab-and-go breakfast or morning snack.”  If success does leave clues and it does.  We suggest that if breakfast is your focal point this NPD study is very likely right for you.  Here is a link:  NPD Future of Morning.

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.