There is no doubt that ‘fake’ meat, aka the Impossible Foods, Burger and or Beyond Meat, products are hot products
and top of mind with consumer this year. Driven in large part Millennials quest
for food discovery. It is also true that ‘fake meat’ products in the minds-eye
of the consumer have the ‘Halo’ of better for you.
Close to 25 percent of Americans will be observing
Lent this year. Steven Johnson,
Grocerant Guru® at Tacoma, WA based Foodservice
Solutions® stated “given that Pope Francis’s Encyclical
on the Environment “pulls no punches” lamenting pollution, climate
change, a lack of clean water, and biodiversity. Then ‘fake’ meat should be and
OK replacement for meat during Lent.
However, not being as close to the Pope
as others, he decided to check in with his own parish priest. His priest said
that yes, making a conscious choice to forgo meat and select a meat replacement
would be inline with the directive to not eat meat. Johnson, then went on to
say clearly this elevates the ‘halo’ around fake meat.
That means Wayback Burgers new Impossible Melt (coming
Feb 26) that starts with the Impossible plant-based patty, and features spicy
garlic aioli sauce, topped with swiss cheese and sautéed onions, all sandwiched
between two toasted, inverted buttered buns is OK to eat during Lent.
Demand for plant-based meat options continue
to grow and a nearly 80 percent increase in plant-based burgers consumed at
restaurants last year, according to the NPD Group. Then again there will be lots of other options
including fist for those of you that are more traditional: Including
Arby’s Fish ‘N Cheddar Sandwich: A crispy fish filet with cheddar cheese sauce,
lettuce, and tartar sauce all on a sesame bun, $2 for $6.
A&W
Restaurants Cod Sliders: Premium pub-style battered cod topped
with tartar sauce and pickles, served on a soft potato bun. Served
two-sliders to a basket with fries and coleslaw at the suggested price of
$8.99.
Bojangles
BojAngler Fish Sandwich: Wild-caught Alaskan Pollock
filet dusted with Bojangles’ Cajun-inspired seasoning blend, served
with a slice of American cheese and a dollop of creamy tartar sauce on a
toasted, buttered bun, $5 for two sandwiches or a combo meal.
Mission Taco Joint Jamaican Jerk
Salmon Taco: Salmon filet rubbed with Jamaican jerk spices and
grilled in a banana leaf, served in a house-made flour tortilla with grilled
pineapple pico de gallo, shredded lettuce, Scorpion Chile aioli and fried
pickled onions, $3.75.
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit
Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant
In the Battle for Share of Stomach
Does your menu have a 'Halo' of better for you?
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