No one can be surprised that time and time again food industry awards and recognition are going to retailers that focus on consumer touchpoints of relevance. The number one area of relevance for consumers today is Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food that is ‘better for you’, according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Johnson wants to commend CStore Decisions for recognizing FriendShip Stores for a “Best Foodservice Launch” designation for its FriendShip Famous Chicken, a rapidly growing part of its new FriendShip Kitchen brand and foodservice program.
Since June of 2018, with the opening of its first new-to-market FriendShip Kitchen location, FriendShip rolled out its proprietary hand-breaded chicken brand. The chicken is “fresh, never frozen,” and cooked in small batches. Chicken sales were up double-digits year-over-year for 2019.
The plan is to complete the conversion of all stores to the FriendShip pizza program by mid-2020. The pizza is made in-store and is baked fresh. Slices and whole pies appeal to lunch guests, or those seeking a meal for dinner or an event. Success does leave clues. Fresh food fast in small batches.
Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant